The Joys of Digital Photography

The growth of digital imaging over the past decade, and the availability of reasonably priced digital cameras, has encouraged many more people to take up photography. If you have converted to digital imaging then you will have experienced the pleasure of instant previews of your images and of being able to edit them using your computer.

However, you may also have experienced the frustration of printing your images only to find that the colours on the print look nothing like the colours that you saw when you took the shot. You may also have found that no amount of "tweaking" in your image editing software will make the colours right every time. If you have experienced this frustration, then read on, or use the links below to go straight to the relevant section.


How accurate is your colour?
Why custom printer profiles?
Do you need a custom printer profile?
What is a custom printer profile?
How much does it cost?
How do you order a profile?
What about the monitor, the scanner..?


How accurate is your colour?

If your prints look like this ...	when they should look like this ...
or like this ....	when they should look like this ...

..... then your problems may lie with your printer, and may be solved by a custom printer profile.

Why custom printer profiles?
Every time you print an image with your desktop printer, the driver uses data called a profile, to "translate" the colours in your image to something that should give the correct colours on the final print. However, every printer is different - even printers of the same type - and expecting to get perfect colour from a mass-produced printer, using a generic profile embedded in the printer driver, is unrealistic. This is especially true if you are using third-party inks and papers; these invariably give a different colour balance from that given by the manufacturer's ink and paper.

You can't edit a print, so if the colours are wrong, you can only tear it up, throw it in the bin, and try again. Printing is not an artistic endeavour. It is simply a process, and for your own sanity you need to get the process right, and make it consistent. An accurately profiled monitor and printer will allow you to do just that. You will be able to press "Print" knowing that what comes out of the printer will look like the image you saw on the screen. The bin stays empty.

We can provide a custom profile quickly, and at very reasonable cost. We offer full support - by phone or e-mail - to help you install and use your profile with Photoshop, Photoshop Elements, or other applications that support colour management. It's not a difficult process, and in the unlikely event that the printer profile doesn't improve your prints, we will give you a full refund.

Do you need a custom printer profile?
It depends on how good (or bad) your prints really are. If you want to give your printer a real work-out, don't judge it on one of your favourite images. You have probably invested too much time and money in your own image to be objective about it. Try printing the PDI test image, as shown at the top of this page, instead. Download the image file PDI-Test_Hi-Res.zip, unzip it and print it with your normal settings, but do not edit or adjust the image in any way. The image has an embedded profile (Adobe RGB) and you should leave the profile as it is.

Leave the print for a while for the ink to dry, then examine it critically. Does the print look too dark, or too light? Do the flesh tones look natural? Does the vertical grey gradient on the right look smooth, with no bands or colour shifts? Can you see all the shadow and highlight detail? If the print looks perfect, close this window and forget about custom profiles - we don't want your money.

If, on the other hand, you see any "odd" colour effects, don't blame the image file. The producers of this image have taken great care to make sure that the colours are accurate and that shadows and highlights are not clipped. Any deficiencies that you see are almost certainly caused by your printer, and the way that the ink interacts with the paper. Don't waste time trying to adjust the colour balance, curves and levels in Photoshop. Trial and error can be very expensive and the adjustments may vary from print to print! The best way to improve the quality is to use a custom printer profile.

What is a custom printer profile?
A custom printer profile is based on science and measurement, not on guesswork and trial and error. Using your printer/ink/paper combination you print two special test images, containing 918 different coloured squares (see below). We then use a calibrated spectrophotometer, the industry standard Gretag Macbeth i1 Pro, to measure the colour of each individual square in your prints.

Special software generates the profile by comparing the measured colours with the actual colours in the image file. The profile describes the way in which your printer/ink/paper combination interprets the RGB values representing the colours in an image file. The profile is unique to your printer/ink/paper combination.

The custom profile is delivered to you as a computer file, either by e-mail or on CDROM. Installing the profile takes just a few mouse clicks and you're ready to go. When you print using the profile, Photoshop uses the data in it to "correct" the colours produced by your printer/ink/paper combination. Printing with a custom profile almost always improves shadow and highlight detail, gives more pleasing flesh tones, more neutral greys, and often gives a wider colour gamut.

How much does it cost?
Prices depend on the number of profiles ordered, as follows:-

	£14.00 each
	£13.00 each for 2 - 4
	£11.00 each for 5 or more

Not that much when compared with the cost of throwing away prints because the colour is "off"!

Profiles are delivered by E-mail, normally within 24 hours of receipt of your test charts. If you require profiles on CD ROM, please add £3.00 for any number of profiles (P&P included)

How do you order a profile?
All you need to do is print the two A4 test charts (see below) and send them to us with a completed Order Form with your preferred payment method. You can pay by cheque/Postal Order, or using any credit or debit card through PayPal. If you pay by cheque we will still process your order immediately - we don't wait for cheques to clear.



To download the test charts and instructions on how to use them, click the link below.

Printer_targets.zip (442KB)

What about the monitor, the scanner..?
Monitor calibration is probably the most important factor in producing reliable colour from your digital images. If you have downloaded the PDI test image and you have to adjust it to make it look right on your monitor, then your monitor is probably at fault. Unfortunately, it is not possible to calibrate a monitor by post, but we do offer an on-site service for photographers in the South of England.

In one site visit we can calibrate monitors and scanners, and carry out printer profiling for multiple printer/paper/ink combinations. We can also give general advice on how to optimise your workflow, and all at a reasonable cost. Phone or e-mail to find out more.

If you want to calibrate your monitor visually, then you can use Adobe Gamma, but for a better result use Quick Gamma. However, for serious work, a hardware calibration will give you much better results. Visit Norman Koren's excellent site from this link to find out more.